CHATTING WITH PORTER, CO-FOUNDER OF NOWHERE STUDIOS, NYC’S COSIEST COWORKING SPACE BY ROUSSEL
We’ve been walking around New York for a few days now and yet, everytime we enter a coworking space, it feels so unique and different. Pushing an entrance doors of a coworking space always mean unravelling a new story. With coworking, those stories often starts as personal ones and then grow into the birth of a coworking concept. Nowhere Studios, the space we visited in Brooklyn, started just like that. We sat down with Porter, one of the co-founder of the space and asked him 5 questions about Nowhere, its story and uniqueness.
What brought you into coworking?
I was in grad school in NYC in 2003 and was going crazy working from my apartment. Work was spoiling my home life (I never left the apartment) so I rented — what we called it back then — an “office share.” It was a tiny desk in a cramped office in Soho and it saved my life. I moved from there to four other office shares over the next 10 years and then thought, “I can do this.” My wife and I took everything we had loved (and hated) about various office shares and created Nowhere, a home away from home where you can be comfortable, make healthy food, never wait in line, meet like-minded people, have fun and be productive.
What is your favorite part of the space?
The kitchen. I bake bread there, make salads from veggies we grow on the roof, makes drinks after hours. Just like home, the kitchen is the central hub of the space. We have a KitchenAid Mixer, espresso maker, oven, range, full fridge, toaster, microwave, pizza stone, burr grinder, cocktail fountain, you name it… We also have a lunch counter members use as a standing desk or as a place to eat. There is a big skylight there with lots of plants too. Second favorite would be the roof. It’s 2,000sf with a hammock, deck, Adirondack chairs, gardens, chaise lounges, BBQ…
SOME KEY FACTS ABOUT NOWHERE
Price starts at $150 – 1 amazing rooftop terrasse – 1 adorable cat
Why the name Nowhere?
Nowhere was originally the name of a literary journal of travel writing that I started in 2008. (I’m a travel writer.) We rented the space to house the magazine and be a cowork studio. After building out the space, we realized the name worked for the studio as well. Working from home spoils home life with the stress of work. Working from “Nowhere” keeps all of that stress out of your house—making your home a sanctuary. So I guess Nowhere is a sanctuary of work…
The way you build community is…
…by building a space that appeals to like-minded, creative folks. It’s amazing how awesome the people are who walk through our door. Then we introduce them at happy hours, rooftop BBQs and holiday parties. Social interaction between workers who don’t know one another is always challenging, but we are happy to have created a community that sees members staying for years at a time.
The one thing people should know about Nowhere?
The owners are a writer and photographer who work here, so management is very hands-on. We fix things, pretty-up, bring bagels on Fridays, keep the place stocked, etc… If you need something you just ask. Again, it’s like a second home. Which makes us your second mom and dad.
Our time at Nowhere really reflects what Porter described: a home away from home. The moment we enter, we got greeted by some community members who took care of us while Porter was finishing what he was doing. We got the chance to go around the space and loved the interior design using natural materials such as wood, loads of plants and hidden areas to break the day while working. The peacefulness and quietness floating around made us forgot we were in the middle of Brooklyn.
A SELFIE AUTOMAT WITH
Porter, on the beautiful rooftop terrasse where they host community events almost all year round. You can also enjoy watching the aerial metro passing, a nice and constant reminder that you are in Brooklyn.
© images: Nowhere Studios and Coworkies
CO-FOUNDER & CEO OF COWORKIES. WRITING ABOUT OUR TRAVELS IN 350+ COWORKING SPACES AROUND THE GLOBE FROM NEW YORK TO TOKYO. FORMERLY GENERAL MANAGER AT THE RAINMAKING LOFT BERLIN, A COWORKING SPACE DEDICATED TO STARTUPS, AMBASSADOR OF FRENCH TECH BERLIN.