HOW IS BOND COLLECTIVE CONNECTING INTERIOR DESIGN TO COMMUNITY BUILDING IN THEIR COWORKING SPACE? BY PAULINE ROUSSEL
A conversation with Shlomo Silber, Founder of Bond Collective and Shar Nims, Community Manager at Bond 60 Broad about the role of a community manager and the interconnectivity between good design and interaction between people.
New York has probably one of the most diverse coworking scene in the world. Since we started blogging about the coworking scene of New York, we’ve presented here coworking spaces for Artists, for Social Entrepreneurs and more. It is now time to introduce a new category: luxury coworking space. Through Bond Collective, we’ve discovered how interior design plays a key role in connecting people as well as how experience in the workplace makes a big difference.
How do you build such an experience? We’ve sat down with Shlomo Silber, co-founder and CEO of Bond Collective and Shar Nims , Community Manager to talk about it.
SHLOMO SILBER, ABOUT THE EARLY DAYS OF BOND COLLECTIVE
What is the story behind Bond Collective?
Few years ago, I had a construction company involved in real estate in New York. My company was a startup which was working for a bigger real estate developer. When I started I used to borrow some space to work from him. Later on, as things became bigger I thought I needed an office of my own as well.I have always been passionate about design and community but never really heard of the coworking concept before.
One day, I went to go visit a friend of mine who was an attorney who went off on his own and started working out of a shared space. I walked in and right away the whole concept blew my mind. I had what I call a AH AH moment. Seeing people working together in either offices or shared space made me really want to do something like this. I also felt that between my construction and real estate background it was something that I could do.
Initially, we were just going to open one space where I could have my construction company as well as a coworking space in it where everyone have his own office but then it grew and became much bigger.
SOME KEY FACTS ABOUT BOND COLLECTIVE
8 Locations – 2 cities
How do you build a sense of togetherness between the members at Bond Collective?
I think this is through our design. The design is this feeling that makes you feel comfortable within the space, whether you want to network or work. It creates this unique and better vibe. Then it’s the members themselves who want to be part of a community that engage with each other. We make it as convenient as possible for them to be able to interact by doing events, happy hours, etc. Through those, We give them the chance to come out of their office, sit around and hang out a little bit.
When you walk in Gowanus for instance, you have this immediate feeling of “this is where I want to work, this is where I want to interact with people”. It’s also very much part of our community managers. They are all very passionate about what we are doing and about the space itself. They take ownership of the space like if it were their baby.
If you have those community managers that really cares and really want to build a community, they will infuse the culture with that community.
SHAR NIMS ABOUT HER ROLE AS A COMMUNITY MANAGER AT BOND 60 BROAD.
The role of Community Manager in a coworking space is still relatively new. Could you explain a bit more what is your role?
The Community Manager is the heart of the space. A wide-ranging role that encompasses daily operations such as member onboarding, reception, facilities management, budgeting, sales, and event planning. In short, we act as an extension of your team and try to create the best experience possible for our members. No two days are the same and as our spaces evolve, so do members’ needs. As our portfolio grows, the focus of the position becomes anticipating these needs and figuring out how to address them.
How did you grow into that role?
I began my career with Bond Collective as an Assistant Community Manager at the Gowanus space in the fall of 2016. Prior to its expansion, the facility had upwards of 350 members. The membership levels range from private offices and dedicated desks to coworking. Hence, it was a great training ground in terms of getting familiar with our processes, standards and the general fast pace of the location.
TALKING UNIQUENESS AND COWORKING LOVE.
In your opinion, what is the uniqueness of Bond Collective? Why do members love it so much?
As Shlomo was saying, Bond Collective places an emphasis on design and hospitality – two elements that deeply impact not only our members but their clients. The marriage of the two creates an elevated experience that leads to a lasting impression. On a daily basis, we are asked about our interior design team. We receive positive feedback about our community team’s high level of engagement with visitors and members alike.
Complete the sentence, your favorite community activity at Bond Collective is...
This winter we recently introduced a “Spiked Hot Chocolate Bar” to our community at 60 Broad and it was a home run. It’s really fun watching everyone take a quick break on a Wednesday to mingle over marshmallows and hot chocolate. In terms of larger events, our Thanksgiving potluck is always heartwarming. It’s a chance for everyone to get into the holiday spirit and celebrate the year.
What is the ideal coworking member for you?
It’s wonderful working with members who engage in community events, want to grow with us and see the value in taking advantage of our built-in network. One of the most rewarding aspects of my position is connecting members. Each one of our spaces is a microcosm of New York City. Your neighbors could be an architectural firm, stablecoin project, magazine, or retailer.
A SELFIE AUTOMAT WITH…
Drew, Band Launch Manager who showed us around 3 spaces of Bond Collective in Manhattan and Brooklyn,
It continues! Check out this link for the full interview of Shlomo.
CO-FOUNDER & CEO OF COWORKIES. WRITING ABOUT OUR TRAVELS IN 350+ COWORKING SPACES AROUND THE GLOBE FROM NEW YORK TO TOKYO. FORMERLY GENERAL MANAGER AT THE RAINMAKING LOFT BERLIN, A COWORKING SPACE DEDICATED TO STARTUPS, AMBASSADOR OF FRENCH TECH BERLIN.